Market Highlights:
Bleaching agents are food
additives that whiten the color of flour and flour products. Oxidization and
reduction are the main chemical reactions that bring about this decolorization.
In the production of cheese, bleaching agents are generally applied to yellow
colored whey to decrease the color of the product. Whey is the liquid extract
after the processing and straining of milk. Usually bleaching agents, such as
peroxides, are used for lipid oxidation in liquid whey.
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The bleaching agent market has
been segmented as type of bleaching agents into azodicarbonamide, hydrogen
peroxide, ascorbic acid, acetone peroxide, chlorine dioxide, and others.
Hydrogen peroxide generates the most revenue in bleaching agents market owing
to its strong oxidizing property, hydrogen peroxide is used in some foods such
as wheat flour, edible oil, egg white, and many more. Hydrogen peroxide also
acts as an antimicrobial agent in food such as milk, and as a sterilizing agent
for food packaging materials.
Bleaching agents market is
segmented by application into dairy, bakery, convenience food, and others. The
bakery category holds for the major share in bleaching agents market owing to
the primary use of bleaching agents as whitening and improving texture of the
flour dough. Azodicarbonamide and chlorine dioxide are few of the bleaching
agents used to whiten flour. Previously, whitening of flour was done naturally
and limitations arose such as longer processing time, more working space and
contamination prevention. The addition of bleaching agents overcame all such
problems of time, space and hygiene maintenance thereby boosting the growth of
bleaching agents market.
The Bleaching
Agent Market is bound to soar high due to the increasing demand of
bread and bread products, making it a high revenue generating market for the
players in the coming years.
Key Players
·
BASF SE
·
Aditya Birla Chemicals
·
Evonik Industries AG
·
Solvay Chemicals Inc.
·
Akzo Nobel N.V.
·
Hawkins, Inc.
·
Peroxychem
·
Spectrum Laboratory Products, Inc.
·
Gujarat Alkalies and Chemicals Ltd.
·
Kemira Oyj
Regional Analysis
Geographically, Europe is
witnessed to hold the maximum share in global bleaching agents market owing to
the rising demand for wheat products. Bleaching agents such as ascorbic acid,
emulsifiers and few oxidizing agents such as bromate, or chlorine are also
added to brighten the flour in this region.
North America is seen to be
contributing a healthy revenue share towards bleaching agents market owing to
the high consumption of diary products such as milk and cheese. According to
the UN, the US produces 29% of the global cheese. Most of the cheese is
produced with the use of bleaching agents in this region thereby boosting the
growth of bleaching agents market. Asia-Pacific is witnessed to be the fastest
growing market for bleaching agents owing to the growing consumption of baked
food products due to globalization of eating habits and rising per capita
disposable income.
Segmentation
The global bleaching agents
market has been segmented into type and application.
The market on the basis of type
has been segmented into azodicarbonamide, hydrogen peroxide, ascorbic acid,
acetone peroxide, chlorine dioxide, and others.
The market, by application, has
been segmented into dairy, bakery, convenience food, and others.
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