Market
Overview:
Potato
protein is a high-grade protein concentrate and consists of features such as
favorable amino acid profile and low ash levels. Potato proteins have a very
good nutritional value, equal to that of the egg. Potato protein concentrate is
beneficial for muscle growth and assist to build up energy. It is gaining
popularity in supplements and sports nutrition along with high demand in animal
nutrition market. Potato isolates and potato concentrates are the two types of
potato protein used in various industries.
Market
Forecast:
Potato
protein is cost-effective over the animal protein which is gaining traction
among the consumers globally. Increasing vegan population is also driving the
growth of the market. Moreover, the emulsifying, foaming, and gelling
properties of the potato protein isolates makes it an ideal ingredient in the
food application.
Potato
protein is also used in animal feed to add to their nutritional level which is
growing the demand for potato protein market. Moreover, the high nutritive
value of potato protein is propelling the market demand among the
health-conscious population. However, there may exist some health-related risk
factors which must be investigated in detail before potato protein is applied
in the food industry as a new source of protein. Nevertheless, all these
factors are projected to contribute to the estimated CAGR of 4.8% of potato
protein market during the forecast period 2017-2023.
Downstream
analysis:
On
the basis of type, Potato Protein Market
is segmented into potato protein isolates and potato protein concentrates. The
potato protein concentrates segment is anticipated to dominate the market owing
to its high application in various industries. However, the potato protein
isolates segment is projected to witness substantial growth over the forecast
period.
Based
on the application, potato protein market is segmented into bakery &
confectionery, dairy & frozen desserts, beverages, supplements, snacks,
animal nutrition, and others. The animal nutrition segment is witnessed to be
dominating the market owing to the high application of potato protein in feed
industry of which cattle and swine segment are the major contributors. However,
the supplements segment is an emerging segment and is projected to gain steady
growth over the forecasted period.
Competitive
analysis:
The
major players in the potato protein market
- Royal Ingredients Group (the
Netherlands)
- Avebe (the Netherlands)
- Kemin Industries, Inc (U.S.)
- Tereos (France)
- Roquette (France)
- Omega Protein (U.S.)
- Emsland Group (Germany)
Regional
Analysis:
The
global potato protein market is segmented into North America, Europe, Asia
Pacific, and rest of the world (RoW). Europe is dominating the market followed
by North America. High investment by key players on the R&D and
technological advancements is propelling the market growth in Europe. High
inclination of consumers towards functional food in North America is driving
the market for potato protein in this region.
Asia
Pacific is projected to be the fastest growing region over the forecasted
period. India and China are the major contributors in this region due to
growing health awareness and increasing consumption of healthy foods. Latin
America is also expected to witness moderate growth over the estimated period in
which Brazil is the major contributor followed by Mexico.
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