Polyvinylpyrrolidone
(PVP), also known as polyvidone or povidone, is a polymer derived from
N-vinylpyrrolidone monomer. PVP is available in liquid or solid state under
different forms such as powder, aqueous, and organic solutions. It is
soluble in water and other polar solvents and offers excellent film forming,
anti-microbial, moisture holding, and non-allergic properties.
The
global polyvinylpyrrolidone market is primarily driven by the increasing demand
for polyvinylpyrrolidone as an excipient and binder from pharmaceuticals and
cosmetics industry. The increasing demand for cosmetics owing to the hair and
skin concerns is also expected to propel the market growth.
Polyvinylpyrrolidone is used as a food additive and stabilizer which is
anticipated to drive the polyvinylpyrrolidone demand in food & beverage
industry over the assessment period. Approval from the U.S. Food and Drug
Administration has further augmented the adoption of polyvinylpyrrolidone in
the food & beverages industry.
Furthermore,
the increasing adoption of polyvinylpyrrolidone in various applications such as
water treatment, membrane distillation, gas separation, pollutants removal, and
bioethanol recovery to block the polyvinylidene difluoride (PVDF) membrane and
to avoid nonspecific binding is likely to boost the market growth. Increasing
demand for the product for manufacturing adhesives is projected to contribute
to the bolstering market growth during the review period. It is also used in
paints & coatings, detergents, printing inks, and photography which may aid
the market growth. However, the volatility in the availability of raw materials
and their prices may challenge the market growth. The use of hyaluronate in
place of polyvinylpyrrolidone in skin care and Intracytoplasmic Sperm Injection
is likely to restrain the market growth. Some of the trends noted among major
players in the global polyvinylpyrrolidone market are expansions and mergers.
For instance, in January 2015, BASF SE invested around USD 65 million for the
expansion of their production by 6000 tons to improve its PVP manufacturing
facilities in the U.S. and Germany. Additionally, the company plans to add a
PVP production facility at their Shanghai facility to expand its business in
Asia Pacific region.
Market Segmentation:
The global Polyvinylpyrrolidone Market is segmented by grade and application.
Based on the grade, the market is
segmented into PVP K-15, PVP K-30, PVP K-60, PVP K-90, and PVP K-120.
Based on the application, the
global polyvinylpyrrolidone market is segmented as pharmaceuticals, cosmetics,
food & beverage, adhesives, and others.
Ø BASF SE
Ø Ashland
Ø Zhangzhou HuaFu Chemical Co., Ltd
Ø Hangzhou Motto Science &
Technology Co., Ltd.
Ø Shanghai Yuking Water Soluble
Material Tech Co., Ltd
Ø Alfa Aesar, Thermo Fisher
Scientific
Ø Merck KGaA
Ø The Dow Chemical Company
Ø Jh Nanhang Industrial Co., Ltd
Ø NIPPON SHOKUBAI CO., LTD
Regional Analysis
The global polyvinylpyrrolidone
market is segmented into five regions: Asia Pacific, North America, Europe,
Latin America, and the Middle East & Africa.
North America accounts for the
largest market share owing to the high demand for polyvinylpyrrolidone from
pharmaceuticals, cosmetics, and food & beverage industries in the U.S. and
Canada.
Asia Pacific region is growing at a
considerable rate due to the high demand from various end-use industries such
as pharmaceuticals, food & beverage, and others. This demand can be
attributed to the growing geriatric population and the related health issues in
this region.
Europe is expected to grow on
account of the expanding healthcare sector in western countries such as
Germany, U.K, France, and others.
Intended Audience
- Polyvinylpyrrolidone Manufacturers
- Traders and distributors of
polyvinylpyrrolidone
- Research and development institutes
- Potential investors
- Raw material suppliers
- Nationalized laboratory
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