Malt Ingredients Market –
Overview:
Malt ingredients have witnessed a
substantial growth rate over the last few years. The growth of the malt
ingredients market is anticipated to be driven by the various factors.
Increasing massive growth of alcoholic beverages is expected to be the key factors
for the increasing growth for malt ingredients. Among the alcoholic beverages,
malt ingredients is used widely in the beer. Increasing beer production in the
developing economies in Asia Pacific is expected to fuel the sales of malt
ingredients during the forecast period of 2017-2023. Apart from that,
innovative products launched by the beer manufacturers are also positively
impacting the growth of malt ingredients soon.
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Malt ingredients offer decent
flavor, color, sweetness, and low sucrose contents as a result the usage of the
product is not restricted to the alcoholic beverages products. Malt ingredients
are used massively as a raw material in the bakery products especially for the
biscuits and cakes. Moreover, malt ingredients are used extensively in
the infant formula & baby food which in turn accelerates the sales of malt
ingredients during the forecast period.
Latest Industry Updates
April 2017 Cargill
Incorporated has made a partnership with logistics provider Zuidnatie to
transport barley, malt and other products in the manufacturing plant
Feb 2017 Axereal Group has
built their new malt processing factory in Ethiopia
Oct 2016 Graincrop Limited
has acquired Cryer Malt, the largest supplier of craft brewing ingredients in
Australia & New Zealand. The acquisition will aid the organization to
upsurge the presence in Australia & New Zealand.
Oct 2016 Soufflet Group
acquired the Alwar malt plant in Rajasthan, India to increase the presence in
India and other parts of eastern Asia
Global Malt Ingredients
Market - Competitive Analysis
Market players in malt
ingredients market are emphasizing in the merger & acquisition activities
in order to upsurge the product portfolio of the company. Also, the
manufacturers are also investing in the malt ingredients processing plant to
increase the product portfolio.
The strategic sales plan of malt
ingredients manufacturers include use of online channels for marketing. For
that, key manufacturers are entering into a collaboration with the online
channels in order to reach maximum customers and also to upsurge the brand
value of the product. Key players in the malt ingredients market, is inclined
to introduce new products in the market or to extend the product line of
renowned product. Also, the company promotes their new products on social media
in order to reach many customers. This promotional strategy aids to retain the
existing the customers and also to acquire new customers. Also, the key
manufacturers are focusing in the packaging of the malt ingredients. Today
packaging is not only used to increase the shelf life of the product but also
it aids to upsurge the brand value of the product.
The key players profiled in malt
ingredients are Global Malt Gmbh & Co. KG., Cargill Inc, GrainCorp,
Malteurop Group, Boortmalt, Soufflet Group, Ireks GmbH, Muntons PLC, and
Simpsons Malt Ltd among many others.
Global Malt Ingredients Market
– Segments
Global Malt
Ingredients Market Size has
been divided into raw material, form, application, and region
Based on Raw Material: Barley,
Wheat, Rye, and others
Based on Form: Dried, Fresh,
Instant and others
Based on Application: Alcoholic
Beverages, Baked Foods, Cereal Products, Confectioneries, Drink Mixes,
Pharmaceuticals and others
Based on Region: North America,
Europe, Asia Pacific, and Rest of the World
Global Malt Ingredients
Market - Regional Analysis
The global Malt Ingredients
market is segmented into North America, Europe, Asia Pacific and Rest of the
World. Among all the region, Europe is estimated to account for the major
market proportion in the year of 2017. The region is estimated to retain its
dominance throughout the forecast period of 2017-2023. The major factors
responsible for the growth of Europe malt ingredients market are increasing
massive growth of alcoholic beverages especially the beer. Among the European
countries, Western Europe shows high attractiveness among the manufacturers of
malt ingredients due to the huge production of beer. However, Asia Pacific
region is projected to expand at a maximum growth rate during the forecast period
of 2017-2023. The growth of the malt ingredients market in Asia Pacific region
is attributed to the various factors. Increasing massive sales of alcoholic
beverages in the developing economies such as China, India is the significant
factor for the rising growth of malt ingredients during the forecast period.
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