Market Overview:
Potato protein is a high-grade
protein concentrate and consists of features such as favorable amino acid
profile and low ash levels. Potato proteins have a very good nutritional value,
equal to that of the egg. Potato protein concentrate is beneficial for muscle
growth and assist to build up energy. It is gaining popularity in supplements
and sports nutrition along with high demand in animal nutrition market. Potato
isolates and potato concentrates are the two types of potato protein used in
various industries.
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Market Forecast:
Potato protein is cost-effective
over the animal protein which is gaining traction among the consumers globally.
Increasing vegan population is also driving the growth of the market. Moreover,
the emulsifying, foaming, and gelling properties of the potato protein isolates
makes it an ideal ingredient in the food application.
Potato protein is also used in
animal feed to add to their nutritional level which is growing the demand for
potato protein market. Moreover, the high nutritive value of potato protein is
propelling the market demand among the health-conscious population. However,
there may exist some health-related risk factors which must be investigated in
detail before potato protein is applied in the food industry as a new source of
protein. Nevertheless, all these factors are projected to contribute to the
estimated CAGR of 4.8% of potato protein market during the forecast period
2017-2023.
Downstream analysis:
Based on type, Potato
Protein Market Size is segmented into potato protein isolates and
potato protein concentrates. The potato protein concentrates segment is anticipated
to dominate the market owing to its high application in various industries.
However, the potato protein isolates segment is projected to witness
substantial growth over the forecast period.
Based on the application, potato
protein market is segmented into bakery & confectionery, dairy & frozen
desserts, beverages, supplements, snacks, animal nutrition, and others. The
animal nutrition segment is witnessed to be dominating the market owing to the
high application of potato protein in feed industry of which cattle and swine
segment are the major contributors. However, the supplements segment is an
emerging segment and is projected to gain steady growth over the forecasted
period.
Competitive analysis:
The major players in the
potato protein market
- Royal Ingredients Group (the Netherlands)
- Avebe (the Netherlands)
- Kemin Industries, Inc (U.S.)
- Tereos (France)
- Roquette (France)
- Omega Protein (U.S.)
- Emsland Group (Germany)
Regional Analysis:
The global potato protein market
is segmented into North America, Europe, Asia Pacific, and rest of the world
(RoW). Europe is dominating the market followed by North America. High
investment by key players on the R&D and technological advancements is
propelling the market growth in Europe. High inclination of consumers towards
functional food in North America is driving the market for potato protein in
this region.
Asia Pacific is projected to be
the fastest growing region over the forecasted period. India and China are the
major contributors in this region due to growing health awareness and
increasing consumption of healthy foods. Latin America is also expected to
witness moderate growth over the estimated period in which Brazil is the major
contributor followed by Mexico.
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